Burger King Case Study Essay

Burger King or McDonalds? In the United States, these two companies equally compete for consumers. Americans usually favor one company over the other or just choose to eat at whichever is more convenient to them. For the American people, Burger King is as common of a household name as McDonalds. However, in Japan, the Burger King brand is one that is not very well known. Burger King has been trying to tap into the Japanese market for some time now. McDonalds, KFC, and Pizza Hut are the leading fast food market chains as of today, but Burger King is trying to make it into this region of the world. With U.S. markets saturated, and the mad cow disease scare slowing sales of Burger King in Europe, it is so important for Burger King to saturate another market, Japan. Much research has been done to think of new and effective ways to penetrate the Japanese market through marketing. Our group of researchers have put together an in depth report on the issues within the marketing of Burger Kin g in Japan. They have discovered the main cause for this need in marketing and what needs to be done to solve Burger King’s marketing issues. Situation Analysis There are many differences between eastern and western culture regarding the restaurant industry. In Western Culture space is more easily attainable. It is easier for new companies to enter the market in the restaurant industry because it is more accepting of diversity. Food trends in this culture differ dramatically from eastern culture. In the western culture, significance of food is not greatly valued and is offered in access creating more waste. The western culture is vast and heterogeneous. Many cultures are accepted creating a vast variety of fusion food sold here in the west culture. In restaurants a bigger variety of different food can be found on the menu. In the Eastern culture, food defines the culture. Each country has it’s own unique and cultural dishes that signifies the past. The middle easts favorite top meat ingredient is lamb and it is substituted for beef. Also most of the Middle East is Islamic so that means that many of the of their dietary rules are obser ved because of religious factors. In Asia, food and culture is divided into three main regions: southwest (India), southeast (Vietnam) and northeast (Japan). India uses more vegetarian ingredients such as beans, rice, and spices. Vietnam focuses on stir-frying, steaming, or  boiling when preparing their food. In Japan, many use the spices they used for their for religious ceremonies. Also in Japan, space is very limited due to overpopulation of people. The Japanese market is maxed out making it very challenging for new companies such as restaurants to enter the restaurant industry. To the Japanese consumer, the significance of food is valued and they feel it is important to not waste it. The norm of their culture is to conserve and not let anything go to waste. Food is offered in small portions for this particular reason. Japan has a very homogeneous culture. They are set in the ways that they do things and don’t deviate from their way of life. In Japan’s restaurant industry, it is more common to see rice and vegetables on the menu. In the case study one of the reasons why Burger King is unsuccessful in Japan is because they are trying to push western culture in an eastern market. Burger King doesn’t understand that they have to tailor their menu to meet the needs of the eastern pallet. They are not offering the foods that appeal to the people of Japan. There are number of other reasons why BK has not become successful in Japan: Weak advertising. Upon researching commercials for Burger King in Japan, it is apparent that their advertising doesn’t appeal to their consumer market. Forcing higher prices than their competitor (McDonalds). McDonalds has been established for more than 25 years and is the most popular hamburger restaurant. Most consumers are price conscious There is no market place for them because they haven’t completely established their brand. BK in Japan does not look like they have established any goals as to how they want to present their brand No differentiation among competitors They haven’t fully achieved brand recognition They’re trying to be an upscale restaurant which doesn’t fit the market. Targeted market is too narrow only catering to a younger crowd They need to reach out to the older population.  The cost of having flame broil grills is not cost effective.  BK is hiding the most unique characteristics because it’s too expensive to build it in front of the restaurant. The budget promotion costs are being  overlooked while opening too many stores. BK is just wants to try to take over the competitor market when in reality they are failing. Problem Definition The problem with Japan is brand image. Burger King wants to expand without building a brand that the Japanese consumers are willing to spend extra money for a burger. Analysis of Alternatives Focus on â€Å"freshness† Burger King has stated that its main focus is producing traditional burgers. Instead of the typical two pickles and some ketchup, focus on the nutritional value such as fresh lettuce, tomatoes, onions, and pickles. Fix branding image Differentiate themselves as a more upscale restaurant A example, better training of the staff and cleaner facilities. This may avoid burger wars. Appeal to younger generation Studies have shown that the younger generation is willing to spend more money on nice things. Burger King should try to target this market by becoming an upscale burger restaurant. Also, anime commercials may attract a younger crowd. Place flame broiled grills in front of store. With the gas restrictions are becoming more lenient, having customers visibly see how burgers are made will attract more customers and provide free advertisement just by word of mouth. Attract customers by smell. Venting the exhaust from the grill will release the smell of burgers cooking into the public. This could reach the customers 5 sense of smell, touch, see, taste, and hear. All of this elements could attract more customers to a delicious flame broiled Whopper. Continue integrating Burger King into existing stores Building â€Å"stand-alone† restaurants is expensive. By adding small restaurants into high traffic areas (train/gas stations) it will be a great selling location because of the high volume of customers stopping and waiting. Also, land is so scarce in Japan, partnering will help minimize costs and provides  a definite location for the restaurant. Adding Japanese influence into store. May become more relatable to the culture so customers will be dining in a comfortable environment. Sponsor shows Sponsor physical challenge show comparable to MXC (Most Extreme Elimination). Making the obstacle courses resemble Burger King. Example: have some customers jump on Whoppers or placing the Burger King Emblem to help positively advertise working out with burgers. Themes in restaurant The rock and roll theme is creative but the drawbacks are that they’ll only be known as the rock and roll themed restaurant. A Burger King could be known as a themed restaurant by having different themes in each restaurant. One themed restaurant can have revolving carts where the consumers can sit down and just pick their order off a conveyor belt right by their table. Recommendation Top Recommendation Ranking 1. Fixing brand image 2. Promote freshness of ingredients 3. Adding flame broil grills in front of restaurants 4. Integrate Burger King into existing stores such as gas station or train station 5. Focus on Millennial demographic 6. Promote Japanese culture in restaurants 7. Spend more on promotional advertising 8. Attract customers by smell 9. Sponsor Shows 10. Theme in different restaurants SWOT Analysis During the research it can be said that Burger King in Japan is trying their best to become a real competitor in the fast food industry. I believe that Burger King has the ability to succeed if only better decisions are made. It is evident that many BK restaurants are being developed in a rapid amount of  time. A Japanese proverb â€Å"wishing to eat the fugu, but wishing to live too† states that â€Å"Fugu is a delicious fish which has a poison in it which leads to death if eaten, so in order to eat it has to be prepared by a skillful cook who knows how to properly get rid of the poison. This proverb illustrates situation when there is a bit of risk in taking the action and expresses concern about the outcome†. In all seriousness, it is a risk to rapidly open BK restaurants without the concern of not reaching its potential goal of succeeding. Burger King Japan needs to sit down and focus on how they want to show the consumer what the BK industry is about. Next, corpo rate should consider thinking outside of the box and adding more cultural options instead of buns and beef. I have discovered that a black bun burger â€Å"Kuno Burger† has made it’s way to Japan. Further research on the success needs to be analyzed. Did the consumers like it? Did they know it existed? How did you advertise the sandwich? What will happen if you add rice dishes on the menu? Or fish sandwiches? Also, I believe a way to help Burger King find its target market is by asking individuals what they would like to see, taste, hear, smell, and touch. Maybe have more events and a taste testing between two competing burger restaurants. One target market can be tourists visiting Japan. Some tourists are thrilled to see that their comfort zone is all of a sudden changed because of cultural influences. McDonalds has successfully changed its menu to fit more of the consumer needs which has proved to be the top restaurant to beat. Burger King needs to be more aware of their tactics and build a better team to figure out how to attend to all customers from all around the world (whether the want something familiar or something new). In conclusion, Burger King has to reconsider its standpoint in Japan. It has proved to establish itself successfully in other countries. In the maxed out market economy of Japan, Burger King can has potential to grow. Corporate needs to band together to better figure out the brand image before expanding itself too thin.

China Lost Girls

China’s Lost Girls China is largest population in the world because of that Chinese government decided a policy which is one-child policy. A family has only one child, but some case a family can have second child if they pay to government. One of big issue in China is balance of gender which means man’s population is much larger than female’s. Chinese people want to have a boy because a man carries the family name in Chinese culture; therefore, thousands of Chinese girls are aborted, hidden, abandoned, or even killed. Some of these girls are adapted to American family, but adaption takes more than a year.Many American families are waiting for adopted child. After they apply adoption, they can receive adopted child’s picture; however, they have to wait about one year to meet the child and cannot know anything about their adopted child until they meet them. In addition, the American families paid few thousands dollar for adoption, and the money goes to Chine se government. On the other hand, other girls stay their entire childhood in institution of child welfare or their parents or relative sold them. Many Chinese girls are sold to somewhere and their life is horrible.For example, a girl was beaten up and broke her leg and arm so that some organization save these female, or other organization campaign for sexual equality. In conclusion, this issue is bigger and bigger in China; therefore, few years later many men cannot marry because of imbalance of gender problem. And also, most families have only one child in their family so that many kids are spoiled in China. I knew about china's one child policy but I did not know boys are so important than girls; even girls are aborted, hidden, abandoned, or even killed. I was so surprised.I am happy for those girls who were adapted to American family; however, still many other girls have tough life. I think that this is very difficult issue because population of China is huge; however, government has to think about different way to reduce population. Otherwise, girls are kidnap more often because women have to give a birth, but if women are not enough population, a family cannot continue to have descendant. In addition, there are a lot of spoiled children because of one child policy in China so that it might makes unhealthy or violence country in future.

Free Essays on The Cultural Transformation Of Cricket

In the 19TH century the European missionaries invaded the Trobriand islands. The Trobriand island is located off the coast of New Papua-New Guinea. The Trobriand’s were a tribe who had a strong culture, and held warfare as a high importance. During the invasion of the Europeans the Trobriand’s were forced to set aside their â€Å"barbarous† rituals and were introduced to the game of cricket. Cricket was taught to the Trobriand’s to eliminate the conflict between two locals. Over the years the game has undergone a remarkable cultural transformation, among the people in the Trobriand islands. The game of Cricket on the Trobraind Island is played in warfare clothing. Public covering is expected of the men and clothing is made from a coconut tree. One the day of the game at first light the players paint themselves in warfare colors to give them a new identity. Each teams enters the field dancing and chanting, taunting the other side to dare compete. The dancing is precise, vigorous, and aggresive. The game is usually played for two days, involving many innings as there are players, and no one is killed. One can gain status in the Trobriand society by organizing the game. In a Trobraind Cricket there are many people on a team, whereas in the European Cricket the players were limited to twelve. The game is usually played by two locals, with an understanding that the home team will always win. The younger men in the tribes usually play the game and the elders in the community are usually assist the score keeper who is usually a man of importance or a man from another village. In trobriand cricket the score is kept on a palm tree leaf. The bats and balls in cricket are made of light and hard wood. The ball is thrown underhand as though the Trobrainds are throwing a spear. The Host teams prepared the ball and magic is used to control the ball. Magic is also used in the game. The centerman approaches the magaicia... Free Essays on The Cultural Transformation Of Cricket Free Essays on The Cultural Transformation Of Cricket In the 19TH century the European missionaries invaded the Trobriand islands. The Trobriand island is located off the coast of New Papua-New Guinea. The Trobriand’s were a tribe who had a strong culture, and held warfare as a high importance. During the invasion of the Europeans the Trobriand’s were forced to set aside their â€Å"barbarous† rituals and were introduced to the game of cricket. Cricket was taught to the Trobriand’s to eliminate the conflict between two locals. Over the years the game has undergone a remarkable cultural transformation, among the people in the Trobriand islands. The game of Cricket on the Trobraind Island is played in warfare clothing. Public covering is expected of the men and clothing is made from a coconut tree. One the day of the game at first light the players paint themselves in warfare colors to give them a new identity. Each teams enters the field dancing and chanting, taunting the other side to dare compete. The dancing is precise, vigorous, and aggresive. The game is usually played for two days, involving many innings as there are players, and no one is killed. One can gain status in the Trobriand society by organizing the game. In a Trobraind Cricket there are many people on a team, whereas in the European Cricket the players were limited to twelve. The game is usually played by two locals, with an understanding that the home team will always win. The younger men in the tribes usually play the game and the elders in the community are usually assist the score keeper who is usually a man of importance or a man from another village. In trobriand cricket the score is kept on a palm tree leaf. The bats and balls in cricket are made of light and hard wood. The ball is thrown underhand as though the Trobrainds are throwing a spear. The Host teams prepared the ball and magic is used to control the ball. Magic is also used in the game. The centerman approaches the magaicia...

How to Make Homemade Dry Shampoo

How to Make Homemade Dry Shampoo Dry shampoo is a type of shampoo that you apply to dry hair and blow or brush out, taking excess oil and grime with it. You can buy a dry shampoo, but its super-cheap to make it, plus you get to customize the formula. Here are several easy and inexpensive recipes for homemade dry shampoo. Dry Shampoo Ingredients You can use any of these ingredients as a dry shampoo or you can mix together several ingredients, depending on what you have available. corn starchcorn mealground oatmeal (use a spice mill or coffee grinder to powder oatmeal)baking sodatalcum powder or baby powderarrowroot powder (great for blonde or light hair)cocoa powder (great for dark hair, especially if you dont want any white powder)couple of drops of essential oil (optional, for fragrance) Good choices for essential oil include grapefruit oil, peppermint oil, or eucalyptus oil. If you prefer, you can omit the oil completely or else rub a small amount on your hands and run your hands through your hair to scent it. Example Recipe: 1/4 cup corn starch2 drops peppermint oil How To Use Dry Shampoo Make sure your hair is completely dry. If it is damp, the powder will form clumps. Its called dry shampoo, right?Sprinkle the powder onto your hair from a height of several inches or apply it using an old makeup brush. Your goal is to get an even distribution of the powder, not blanket your head.Either comb the dry shampoo through your hair or use a blow dryer on its cool setting to distribute the powder.You can brush out the dry shampoo or bend down and shake it out with your fingers. Making a Wet-Dry Shampoo Another option is to make a wet-dry shampoo, which contains the same ingredients, plus a quick-evaporating liquid. You can spritz this product onto your hair and brush it out when your hair is dry. Make this type of homemade dry shampoo by adding a bit of rubbing alcohol or vodka to the dry ingredients. Note the alcohol will have a refreshing, cooling effect, but overuse of this type of dry shampoo may cause your scalp to feel dry. Cheesecloth Method If you dont have any of these ingredients or simply dont want to add anything to your hair, another option is to wrap a brush with a layer of cheesecloth. Brush your hair, depositing excess oil onto the cloth.

How to Write a Good College Essay

How to Write a Good College Essay How to Write a Good College Essay Your admission essay is likely to be one of the most important documents you'll ever write. College essay writing is very important because it is the only way for admissions committee to understand who you are as a personality. The essay is the only part of your application which can be controlled by you. Therefore, take the time to do a good job on it. Your essay must not only demonstrate your grasp of grammar and ability to write, it must also paint a vivid picture of your personality and character. College Essay Writing Tips The first step is to choose a topic of the essay. The purpose of college essay writing is to show the admission committee the real you, explain why you think and act the way you do, and tell what motivates you to perform better. Thus, write about the events that happened in your life, be honest and write how you really feel. Your essay should be read like a short English paper about yourself. Start with a main idea and cite specific evidence to support your statement about yourself. Use a relaxed, conversational style. Avoid jargon and offensive tone in your academic essay. Never begin or end an essay with a quotation, proverb, or other type of sayings. While writing college essay try to be original. There are a lot of essays covering the same college essay topics, but you have a chance to express your own ideas, your points of view that differ you from other's. Try to attract attention of the admission committee to your English essay. It should be vivid and interesting, before writi ng your essay, ask yourself if you would be interested in reading your paper: You need to include specific details about your experiences. Elaborate on one or two of your activities or achievements and try to describe them as the most important events in your life. Your college essay should have a clear beginning, middle, and end. It would be very useful to make an outline. You'll need to rewrite and edit your essay several times before it can be considered final. Keep in mind your essay to someone who can be objective. Writing a successful college admissions essay is not a simple task. You should plan to spend a lot of time writing, reviewing, and editing. Custom College Essay Writing If you do not write how to write a good college essay, you are welcome to ask our writers for assistance. .org offers wide range of essay services and we are able to help students of all academic levels. If you want to receive impressive custom essay meeting all of your requirements and expectations, we are ready to help you! Read also: APA Thesis Term Paper Help Great Term Paper Communism Paper Philosophy Term 250 Words a Page Term Paper

NMR Characterization of Nylon 6 Research Paper Example | Topics and Well Written Essays - 2500 words

NMR Characterization of Nylon 6 - Research Paper Example So, this paper focusing on Nylon-6 will discuss the characterization of structure and morphology in Nylon-6 by solid state carbon-13 and nitrogen-15 NMR. Solid state NMR is one among the powerful tools for studying the polymer structure, morphology and the dynamics. (Mirau 2001). Nylon – 6 polymeric materials is an important polyamide that has wide applications ranging from carpets and automotive parts to intimate apparel. Nylon – 6 is also found to store large amounts of iodine making them a good solid-state electrolyte. Nylon 6 has the [-NH (CH2)5(CO)-] repeating group. The nylon -6 contains the crystalline lamella in an amorphous matrix. Though it is crystalline the presence of this amorphous matrix makes the crystallography difficult. As nylon – 6 has various applications in many fields, the study about the structure and the conversion level among has become essential. As the hydrogen bonding in the polyamides makes them an important plastic because of the strength it provides. Nylon is found to exist in two different crystalline forms. The most stable form at high temperature is the alpha form which consists of anti parallel chain in an extended from with the hydrogen bonds. The second phase is known as the gamma phase. This phase is found to contain hydrogen bonds as pleated sheets between the parallel chains. In this form, the methylene next to the amide is found to adopt a skew conformation which is similar to the secondary structure confirmation. The important features of the gamma form are (i) the length between repeat units is shortened (0.35 AÂ º). (ii) Methylene groups in the amide groups are found tilted towards the plane. The crystal structure of nylon 6 was studied using the 13Cand 15NCross Polarization/Magic Angle Spinning (CP/MAS) NMR spectroscopy. (Casanovas & Aleman 2002). A large number of polymers are used commercially and biologically based on the nitrogen contained in the polymer. N15 NMR is used for the

Key Insights into Organizational Behavior Essay

Key Insights into Organizational Behavior - Essay Example The fundamental catalysts for why these situations occur are attributed to poor management philosophy, inferior cultural development and awareness principles, badly-implemented change processes, and a perceived lack of procedural justice. At the same time, psycho-social characteristics among a diverse group of employees and managers are considerably different and, therefore, each employee or manager at the organization responds differently according to their emotions or political objectives. The end result with all of these issues is conflict that must be mitigated in order for the organization to have a well-developed and unified culture where trust is found throughout the entire organization. Organizational Trust Organizational trust is characterized by the level of confidence and reliance that individuals within the organization maintain for their coworkers, managers or the organization itself. Several theorists offer the concept of authentic trust, in which employees start with s mall steps to gain trust, generally progressing upwards based on experience. â€Å"Building such a relationship in the workplace is a reciprocal process with both the employee and the employer voluntarily assume responsibility for its initiation, development, and maintenance through high levels of affection and respect† (Starnes, Truhon & McCarthy, 2010, p. 5). Breakdowns of trust-building in the organization can include individuals with highly self- motivated political objectives or those who illustrate poor integrity, essentially promising one action and then delivering opposite action or behavioral outcomes. Social learning theory provides the concept of role modeling in which individual in an organization will be attracted to those who are perceived to be credible and thus attempt to adopt their role model’s characteristics. This is akin to transformational leadership, where the manager or employee maintains very high morals, sets the example for others, and uses v ision and mission statements in communications to foster organizational support (Ackoff, 2008). If, at any time during interpersonal discussion or through social negotiations, the individual illustrates unreliable or conflicting action versus pledges, organizational trust is reduced between the two parties or groups. Ultimately, breakdowns in trust lead to long-term suspicion and perceived threats to social security and thus conflict positive teamworking and organizational culture unity. In general, employees in the organization have a very dark view of the term â€Å"politics.† Leaders and managers within the organization need to, oftentimes, abandon their own ambitions in favor of the organizational constituents. This is a form of emotional intelligence that is required to be an effective leader and also satisfy diverse employee needs at the psychological level. This often means rejecting self-motivated political objectives to illustrate a transformational philosophy that i s people-centered and focused on human development and honesty through both communications and actions. Kacmar, Bozeman, Carlson, and Anthony (1999) describe the true definition of